TrueU (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website (the “Site”).

  1. Business Information

  Business Name: TrueU
  Location: New York City, New York, United States
  Business Type: Online retail store selling hair styling tools (e.g., curlers, flat irons) via dropshipping
  Platform: Wix
Payment Methods: PayPal, credit cards, and debit cards​

  2. Personal Data We Collect

We may collect the following types of personal data:

• Identity Information: Name, billing and shipping address

• Contact Information: Email address, phone number

• Payment Information: Processed securely by third-party payment processors (we do not store full payment details)

• Order Information: Products purchased, order history

• Technical Data: IP address, browser type, device information

• Usage Data: Pages visited, interactions with the Site

• Marketing Preferences: Opt-in or opt-out choices

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  3. How We Use Your Data

We use your personal data to:

• Process and fulfill orders

• Communicate order confirmations and updates

• Provide customer support

• Improve our website and services

• Comply with legal and regulatory obligations

• Send marketing communications (only with your consent)

  4. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

• Enable core website functionality

• Analyze traffic and performance

• Remember user preferences

You can manage or disable cookies through your browser settings. For more details, refer to Wix’s cookie management tools.

  5. Third-Party Service Providers

We share personal data only with trusted third parties necessary to operate our business, including:

• Payment processors: PayPal and credit/debit card providers

• E-commerce platform: Wix

• Shipping and fulfillment partners: Dropshipping suppliers

• Analytics and marketing tools: As provided by Wix or integrated services

 These third parties are contractually obligated to protect your data and use it only for specified purposes.

  6. Data Retention

 We retain personal data only as long as necessary to:

• Fulfill the purposes outlined in this policy

• Comply with legal, accounting, and tax obligations

 When data is no longer required, it is securely deleted or anonymized.

  7. GDPR Rights (For EU/EEA Users)

 If you are located in the European Union or European Economic Area, you have the right to:

• Access your personal data

• Correct inaccurate or incomplete data

• Request deletion of your data (“right to be forgotten”)

• Restrict or object to data processing

• Request data portability

• Withdraw consent at any time

To exercise these rights, contact us using the details below.

  8. International Data Transfers

 As we are based in the United States, your personal data may be transferred and processed outside the EU/EEA. We ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data in compliance with GDPR.

  9. Right to Lodge a Complaint

 You have the right to lodge a complaint with your local data protection authority or a supervisory authority in the EU if you believe your data protection rights have been violated.

 10. Data Security

 We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure.

  11. Changes to This Privacy Policy

 We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

  12. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact us at: care@shoptrueu.com

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 Effective Date: December 25, 2025