Welcome to TrueU (“we,” “us,” or “our”). These Terms & Conditions (“Terms”) govern your access to and use of our website (the “Site”) and the purchase of products from us. By accessing our Site or placing an order, you agree to be bound by these Terms.

  1. Business Information

 Business Name: TrueU
Location: New York City, New York, United States
Business Type: Online retail store selling hair styling tools (e.g., curlers, flat irons) via dropshipping
Platform: Wix

  2. Eligibility

 By using this Site, you confirm that you:

• Are at least 18 years old or have legal parental consent

• Are legally capable of entering into binding contracts

• Will provide accurate and complete information when placing an order

  3. Products & Services

 TrueU sells hair styling tools only (e.g., curlers, flat irons). We do not sell chemical products or hair treatments.

• Product images are for illustrative purposes only

• Colors, finishes, and packaging may vary slightly due to supplier differences

• Products are intended for personal use only unless otherwise stated

  4. Orders & Payment

• All prices are listed in USD unless otherwise stated

• Payments are processed securely via PayPal and credit/debit cards

• We reserve the right to refuse or cancel any order for reasons including fraud suspicion, pricing errors, or inventory issues

• Orders are not confirmed until payment is successfully processed

  5. Shipping & Fulfillment

• TrueU operates using a dropshipping model

• Products are shipped directly from third-party suppliers

• Estimated delivery times are provided at checkout but are not guaranteed

• We are not responsible for delays caused by carriers, customs, or external factors

  6. Returns, Refunds & Exchanges

Our return policy is outlined separately and incorporated into these Terms by reference.

• Refunds and returns are subject to eligibility requirements

• Certain items may be non-returnable for hygiene or safety reasons

• Customers are responsible for return shipping unless otherwise stated

  7. Product Use & Safety Disclaimer

• Our products are electrical hair styling tools and must be used according to provided instructions

• Results may vary depending on hair type and usage

• TrueU is not responsible for damage caused by misuse, improper handling, or failure to follow safety instructions

• Always unplug devices after use and keep away from water unless explicitly stated otherwise

  8. Intellectual Property

 All content on this Site—including logos, images, text, graphics, and design—is the property of TrueU or its licensors and is protected by intellectual property laws.

You may not copy, reproduce, distribute, or exploit any content without prior written permission.

  9. User Conduct

 You agree not to:

• Use the Site for unlawful purposes

• Attempt to interfere with Site security or functionality

• Submit false, misleading, or fraudulent information

• Infringe on the rights of others

  10. Limitation of Liability

 To the fullest extent permitted by law:

• TrueU shall not be liable for indirect, incidental, or consequential damages

• Our total liability shall not exceed the amount paid for the product in question

• We make no guarantees regarding uninterrupted or error-free Site operation

  11. Indemnification

 You agree to indemnify and hold harmless TrueU from any claims, damages, or expenses arising from your violation of these Terms or misuse of the Site or products.

  12. Third-Party Services & Links

 Our Site may include links or integrations with third-party services (e.g., PayPal). We are not responsible for the content, policies, or practices of third parties.

  13. Governing Law

 These Terms are governed by and construed in accordance with the laws of the State of New York, United States, without regard to conflict-of-law principles.

  14. Changes to These Terms

 We reserve the right to update or modify these Terms at any time. Changes will be effective upon posting on the Site. Continued use of the Site constitutes acceptance of the updated Terms.

  15. Contact Information

 For questions regarding these Terms & Conditions, please contact us: care@shoptrueu.com

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Effective Date: December 25, 2025

 

 

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